. Why must we go into memorial services?
1. The heart and soul of memorialization of viewing of the body; The total business that goes into casket is 70-80% of the total burial expenses. Of all those who die, 80% who spend even P200,000 on caskets may be just buried at Catholic or municipal cemetery and yet says the memorial park plots are pricey. But the best way to boast and honor the deceased is during viewing
2. The margins and earnings for casket is at least 30%
3. The cap ex is minimal
4. This is the natural flow of the business: you have a plot, what else do you need. You are right: interment service and memorial service.
5. When we go into this business, we are going to be winner:
Why?
1. We have have assets to show to the buyers to inspire confidence;
2. We will not just be selling paper, but service and products that they can avail of anytime
Thus, this move is sowing fears into the hearts of other memorial homes (as Save More makes other retailers thinking of closing shop)
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