We projected the following chapel memorial services for the following SBUs that have chapel to be as follows:
Calamba - P25,000,000
Pangasinan 15,000,000
La Union 5,000,000
Total 45,000,000
The market potential is as follows:
Calamba area : total population
Calamba City 389,377
Cabuyao 248,436
Los Banos 101,884
Sto Tomas 124,740
TOTAL 864,437
Death rate 0.5% 4322
Low estimate 4322 x30t = 129,665t
High estimate 4322 x50t = 216,100t
The target is 11.6% of the high estimate. The proposed chapel manager is conversant with Cabuyao and Los Banos areas can easily win this target.
San Carlos City area:
San Carlos City 175,103
Calasiao 91,106
Dagupan City 163,676
Malasiqui 123,566
TOTAL 553,451
Death rate 0.5% 2,767
Low estimate 2767 x 30t = 83,010t
High estimate 2767 x 50t = 138,350t
The sales estimate is 10% of the market potential. The proposed chapel manager can attain this target very easily considering that we will be a one stop shop and we will offer unique service
San Fernando City, La Union area
San Fernando City 114,463
San Juan 35,098
Bauang 70,735
Total 220,296
Death rate 1,101
Low estimate 1,101 x 30t = 33,044t
High estimate 1,101 x 50t = 55,050t
The sales estimate is mere 10% of the market potential.
All targets are realistic and within the realm of achievement
The Chapel Manager has the privilege also of continuously selling:
Memorial park Plots (up to 13% if a sales director)
Chapel Memorial services for direct sales - 10%
Memorial Plan - commission taken as paid. 10% for first and 2nd years/
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