#ChapelMemorialService; #memorialexperts, #HolyGardens, #crematorium,
A. Objectives:
1.To sell 300 cremation services (30) a month
2. To serve memorials services of San Carlos City in view of stoppage of sales of memorial plots
3. To serve long term needs of memorialization of people of San Carlos elsewhere in view of low production of memorial park plots because of stringent requirements of govt for memorial park plots
4. To alleviate shortage of burial grounds of the city for D and E constituents who can hardly afford a decent burial service
ie to provide affordable memorialization services
Background:
1. Remaining inventory of only 2,000 plots at Pangasinan. Expansion
difficult
2. Crowded public cemetery
3. Service area of say 1 M: Dagupan, Urbiztondo, Malasiqui, Batista, Santa Barbara
4. Death rate of 0.05% per year of 5,000 per year. Class D and E would be about 3,500.
5. How much is spent for a typical funeral service:
Casket + Service P30,000
Tumba (5 year lease) 10,000
Masonry 10,000
Total 50,000 hardly affordable
C. What can be the solution:?
Introductory special offer
1. P20,000 Direct cremation (without casket rental) + Free Urn
2. P30,000 cremation + 3 nights home viewing, casket rental
3. P50,000 cremation + nights chapel viewing + casket rental
3. Bone cremation for those who are 5 years in municipal and
Catholic cemetery and those who want to recycle their plots
Only 10,000 (no com)
4. Package for the indigent: P15,000 direct cremation, with urn, (P17,000 if with] urn) + P1,200 rental for an urn (the top or bottom ash crypts
D. Business Model
1. Main Value Proposition:
1. Mura ataffordable na memorialization
2. Uso na - widely accepted;
3. The only available affordable memorial service because of lack of
supply of public, Catholic body crypts, and memorial parks
4. Less gory: no need for embalming for direct cremation,
5. Does not pollute aquifer and soil with formalin which is carcinogenic
Pricing: (Introductory offer)
Direct Cremation P20,000.00 (no pick up, customer brings body to
Crematorium + free marble urn
Infant P10,000K
Senior citizen and PWD 16,000 only
Direct cremation under DSWD or Municipal assistance program - P15K
without urn, P17K with urn
Ash crypt rental only P1,200/year; discounted at
P5,500 if paid in advance for 5 years
Bone cremation P8,000 only
Packages: combo:
1. Cremation after viewing, with casket rental 3 nights and 4 days
home viewing P30,000 (with embalming)
2. Cremation after viewing with chapel use 3 nights and 4 days
embalming with casket rental P50,000 and use of karuwahe
3. Cremation after viewing with chapel use, 3 nights and 4 days, with
embalming, use of karuwahe and one ash crypt A or F leve
P80,000
2. Primary target market:
The economy thrifty minded C D and E market (lalo na ang 5 years
1. expired term sa tumba (municipal and catholic cemetery)
at i common burial ang buto
2. nag recycle and reuse of memorial park plots
3. families of OFW who want to save on going home on all saints
day to honor their dead (mahal din yon between 50 to 100K)
3. Customer link
1. social media fb, sms
2. through agents and contact persons: funeraria, hospitals barangays
10% com, paid upon full payment; not applicable to senior citizen or
indigent or bone cremation
3. admin of municipal and catholic cemetery
Referral fee P500.00
4. Our CSS 1 and CMO
5. Tarps
6. Brochures and leaflets
Brochure:
Cover:
Holy Gardens Pangasinan Cremtorium
Picture of crematorium machine or building
Affordable, now trending in memorialization,
readily available, answers shortage for burial grounds
Address, Tel No, FB account email
Page 2:
Write on cremation process, tradition
1. Cremation history and the Roman Catholic Church that welcomed
cremation as an alternative death practice since 1963
2. Detailing use:
1. After lapse of 5 years at body crypts at Catholic and Mun.
cemetery, you can have permanent residence for your loved ones
ash crypts in HGMP columbarium (can accommodate up to 4) t
thus you can free body crypts for use of others who are in
need
2. Recycling memorial park plots. The memorial park plots you
bought can be more than P40k. With bone cremation of only
P8k, you can reuse the upper tier of memorial park for new
fresh body
3. As an answer to declining production of memorial park plots due
to stringent environmental requirements, limits on conversion, sc
urns)
4. Social amelioration because it is the cheapest way to die
5. In direct cremation, there is no embalming. Thus there is no chlo
roform that will poison the earth. The embalming fluid is
carcinogenic when it mixes with ground water.
Page 3
Pictures of services combo:
Prices
Picture of Urn, and pendants
Page 4
Picture of crematorium
4 Customer bond:
1. SMS
2. 9 days and 40 days medal
3. Estate planning
4. Free use of karuwahe and NV350 for service to the customers
5. Hotel standards CR
6. Cool high capacity aircon in customer/waiting area
7. Great lighting and interior design in customer area
8. Big screen tv
9. Waiting area, kitchen facilities for serving food. (kitchen utensils)
water dispenser)
5. Key Resources:
1. Crematorium machine
2. Karuwahe and NV350
3. Chapel (linisin alisin kalat, paganahin aircon, alisin tambak)
4. CSS for cremation
5. Technician for crematorium
6, Diesel fuel
7. Aircon for crematorium for customer area
8. Dapat may at least 30 kva na Genset diesel (standby for brown out)
9. Hotel standards CR
10. Painting and furniture to wow the customers (great interior design)
11. Great lighting
12. 42 inches to play religious song, or show tribute
13. Plant box and landscaping to soothe the eyes of customer
6. Key activities:
1. Marketing:
Promotion:
1. Posting on social media
2. Printing and distribution of brochures
3. Pagpunta sa barangay, hospital (as immediate remedy for
infectious diseases) and other funeral homes, if the customer
asks for cremation
4. Having signage SS for crematoriujm
Placement:
1. Recruitment of agents
2. Frequent sales meeting
3. Rewarding agents
1. Sales target award
2. Prompt payment of commission
4. Coordinating with City hall
1. For social amelioration
2. For the city cemetery project
Price: All ready mentioned at MVP; discounts PWD and SC
Prepaid cremation service and packages
Product: Basic cremation (direct)
Cremation with casket rental
Cremation with casket rental, home viewing
Cremation with casket rental + chapel viewing
Cremation with casket rental + chapel viewing + ash crypt
2. Cremation:
1. The cremation process:
Use of carton
Removal of jewelry
Starting the cremation
Viewing
End of burn
Gathering the cremains
Grinding
Cooling
Placing the cremains in the urn
Delivery to the family
2. Maintenance:
1. Check up
2. Fuel delivery
3. Emergency repair
4. Back up
7. Key Partners
1. Munisipyo
2. Barangay
3. Techwin (the Crematorium supplier
4. The Gasoline diesel supplier
8. Financials
Sales: 100% 20,000
Less com 10% 2,000
Vat 12% 2,400
Net sales 15,600
Fuel costs
60 liters x 42,000 12.6% 2,520
Urn 12,6 2,500
10,580
Labor:
Technician 1% 200
CSS 1.5% 300
10,080
Less Depreciation
7,500,000/20 years/300 units/year 1,250
Does not include electricity and CS cost
EBITDA 9,550
% 47.75
say snacks worth P300.00 (water biscuit 300.00
9,250
GP computation for bone cremation
TSP 10,000
less VAT 1,200
8,800
less fuel cost:
30 liters x 42 1,260
7,540
Less: direct labor 2.5% 250
Less depreciation 1,250
GP 6,040
Less snacks 300
57,040
Urn is not free
Hotel Standards public cr
PWD CR (Access to the Disabled)
Can we design this way?
50 to 60 inches
Microwave oven
Refrigerator for cold drinks storage
Elegant mother of pearl design and cremains bag
Ordinary marble urns
Marble urns at crematory in Cavite (San Gabriel)
Backyard urn factory at Romblon?
