Nathaniel Crematorium in Binan City, Laguna

#ChapelMemorialService; #memorialexperts, #HolyGardens, #crematorium


Rizal Philippines
January 31, 2017

Nathaniel is owned by New Life Techwin the supplier of  Serenity cremation machines.  It is diesel fed, has two burners, and  only i hour cremation time.   It advanced and more economical to run than the US LPG fed cremation machine.  It costs about P2,000 in terms of diesel fuel to finish one body, and 8 bodies cremated in one 8 hour shift vs to only 4 of US LPG machine

Their other crematorium are in San Pedro Laguna, (poor performing,), La Loma and Malabon which are doing well.  They are simply waiting for at need, and do not sell packages

Yesterday, in the absence of a driver, I went to Binan Laguna to see the blessing and inauguration of the St. Nathaniel Crematorium owned by Mr. Joshua Kim of New Life Techwin.  My objective was to:  1.  Assist them improve their business (as if our business is flourishing)    2.  To learn from the operations,   3.   Have joint of business of promoting the memorial plan company and cremation package.   Although I left 7 am from Angono, I arrived at 11 am at Binan, all ready late for the 11 o clock opening

St Nathaniel Crematorium of Techwin

I was met by their driver Tony who is from Cabuyao at the Olivarez complex.   And these were the things I found out:

1.  The crematorium is a joint venture between Techwin and the city of Binan.  They have a 70:30 sharing.   Binan leases out the land, Mr. Joshua puts up the building and the machine.

2.  The facilities are  located in the city cemetery which is about 10 hectares and fully occupied.   The city removed the other structures and housed the remains in 8 level body crypts.  The cemetery is located next to a memorial park which has a common row abutting the Manabat St.

3.  The cremation fees range from from P13,000 to indigent residents of Binan to P20,000 to non residents  Bone cremation is one half of that of regular body cremation.  I suggested that the company sell packages.

4.  Their crematorium is simply constructed, low slung, with Porte Cortero in front, about 50 sm customers area.   Even the crematorium area is low ceilinged.  The crematorium is lined parallel to the street. It has no industrial equipment like blowers and steel doors.  The exit at the back though is 3 x 2 sliding door for ventilation

                                 Mr Joshua and execs of Forest Lake Chapels

                                             The door to the crematorium

                                       The SerenityTechwin cremation machine

                                      /The customer waiting area

                                     Flower wreaths are the only ones that mark the inauguration
                                         no tarps or banners

                                  The view of Binan cemetery from the crematorium

A new way of experiencing chapel memorial service - prepaid and at need life plans

#ChapelMemorialService; #memorialexperts, #HolyGardens, #crematorium, #funeral services

Rizal Philippines

September 16, 2016

The following are the proposed Vision and Mission statements for both the Holy Gardens Plan and Chapel and Memorial Services:

1.  Vision:     To provide affordable memorial plans to one out of every 5 homes in the country.

                    "Every Juan (one) must have a memorial plan

2.  Mission:

    1. To provide unique and unforgettable memorialization services

    2.  To provide affordable memorial services to every one (with the P30t and P35t packages) B and C market

    3.  To assist the indigent in their memorial needs through free infant caskets, 15 to 20t services and help desk contributions from the Memorial Park, Chapel and Memorial services.

   The HGMP Interment service, Chapel Memorial Service and Memorial Plans are tasked with making regular quarterly contribution of 3% of their gross profit to Help Desk (to help those are indigents)

    4.  To create jobs and employment

3,  Beliefs:

     1,  Customer service - to give the best customer service that there is.  To discover latest new ways of serving the memorial needs of customers and to be better than the competitors

     2. Excellence -  to avoid errors, and give world class service to customers;  to keep all equipment in A1 conditions and carry out processes 100%

    3.  Shared learning -  to learn one new thing a day in the job, from books, internet, and from the industry

4. Principles:

    1.  To give intelligent and capable direction in the management of the business

    2.  To be effective and efficient in the management of company resources and facilities

    3.  To recognize the impact of corporate activities in the community and participate in events, disaster, education and environment.

    4. To help generate jobs and employment

    5.  To grow and create more wealth for stakeholderr

3.  Strategic Objectives:

   1.  To reach P500.00 million plans in force in 3 years time, P1.00 billion in 5 years time

   2.  To be in 10 major cities/areas and highly populated areas in the next 5 years:

        1.  San Fernando La Union (and Bauang, Agoo area)

        2.  San Carlos City (Calasiao, Dagupan, Malasiqui, Sta Barbara)

        3.  Calamba, Sta Rosa, Los Banos, Sto Tomas Batangas

        4.  Calapan City

        5.   Oton (Iloilo City) Arevalo, Villa, Molo

        6.  Imus, Silang Dasmarinas Area

        7.  San Pablo, Sta Cruz, Pagsanjan

        8,  Cainta, Angono, Binangonan Taytay Area

        9.  Tarlac

       10.  Pampanga

       11.   Bicutan, Taguig, Pasig, Pateros Area

   3. To be no #2 Memorial Plan in the country

Strategies:  ( for Memorial Plan)

1.  Utilize the current resources of HGMP; to piggy back for admin, finance, hr requirements

2.  Sell to current HGMP customers utilizing  CSS and Sales executives, offer regular commission to SE and 15% of collection on the first year to all Holy Gardens Staff  (note the strategy of Philplans to tie up with Heritage and utilize to the hilt their advantages; tying up PAMANA  with HERITAGE

3. Organize MP sales force;   Organize separate sales force for Destiny Planners starting with Pangasinan and Calamba/Sto Tomas/Los Banos Area

4.  Enter into non Holy Gardens Memorial Park through mortuary servicing agreement with generous and prompt  payment option.  A royalty of 1 to 5 years could be offered between 1-3% of net price to whoever can close (Plan will pay) for the next 3 years.

Just recently:

5.  To tie up with Holy Gardens Memorial Park to cover Angono, Binangonan, Taytay, Cainta, Pasig, Marikina, Antipolo Area.  Their vision is to expand memorial chapels and crematorium by 3 in Antipolo, Batangas, and Polomolok.   This is  wide market with maybe two million potential buyers (population)   At death rate of 0.05% this will be about 10,000 a year potential buyers

6. To collaborate with  owner of about 4 crematorium in Binan, La Loma, Caloocan, Navotas area, and JV with others and lease purchase agreement.   The Binan La Loma, Caloocan and Navotas area would have about 3 million population.  We can offer cremation packages with Ash Crypts.  We can help the owner of the cremation expand his business and be a force to reckon with in the memorialization business

  A great new way to plan for LIFE

1.  Use of on line platform:

       Purchase on line;
       Inquiry on line
       Call center for inquiry and transactions
       Many funeral counselors to advise customer

2.   Align new customer experience with Holy Gardens interment:

      Free obit
      themes
      tribute
      balloon tribute
      memory board
      memory display
      themes (motifs)

3.  Come ons like expensive top of the line casket
   



Advantages for the Holy Gardens (Destiny Life Plan:)  (for customers

1.  Being offered jointly with Holy Gardens Group, a group which has been in memorial business for the last 33 years;

2.  With solid assets and record of customer service and memorial service;

3.  With own mortuary with complete services.

4.  Offers complete services:   interment, cremation, and chapel memorial service.

5.  With credit life insurance to pay for the balance and return principal paid in case of death after contestable period and for qualified buyers.

6.  Upon approval of IC with return of payments for certain packages; but to be re positioned as new plan for beneficiary, instead of ROP